
Our Story
Etiq is a fine jewelry brand with an East-meets-West lens. Our work bridges cultures, blending modern western design with echoes of South Asian heritage.
Inspired by childhood journeys to India, we transform everyday objects and architectural forms into wearable art: an antique padlock becomes a detachable pendant, a jharokha arch is re-imagined as sculptural gold.
Each piece is designed as a keepsake — crafted with precious gems, 18k Gold and hand-finished in New York.
“True creativity lives at the intersections. My multicultural heritage inspires me to craft jewels that celebrate individuality — pieces that remind you there is nothing more powerful than owning who you are.”
- Kartik Shah, Creative Director