The House

ETIQ is built on identity and expression.

We envision and design products that inspire complete self-acceptance. Fashion is our medium to tell diverse stories and share unique perspectives.

ETIQ’s creative director Kartik Shah combines influences from his Indian-American heritage and New York roots to define the brand’s spirit. 

Driven by a commitment to detail, our designs are handmade in Italian workshops: a crossroads between genenational craftsmanship and innovative fabrication techniques. Our purpose and dedication to quality result in unisex collections that combine fashion, innovation and human emotion. 

ETIQ serves as both a reflection of Kartik's multicultural identity and a medium to influence the future of modern fashion.

Welcome to our Universe.



Creating wearable art inspired by the power of individuality. Etiq was created to re-write the rules for modern luxury.


We design to create an inclusive version of luxury - where unique identities and narratives are at the forefront.


Our designs explore concepts of perception, identity, assumptions, and categories. We harness individuality as a strength to create iconic pieces that are instantly recognizable.

Check out our all new

Deconstruct Collection

The sculptural representation of thinking outside the box. Deconstruct offers unique angles and facets that showcase the house’s signature motif.