ETIQ is built on identity and expression.
We envision and design products that inspire complete self-acceptance. Fashion is our medium to tell diverse stories and share unique perspectives.
ETIQ’s creative director Kartik Shah combines influences from his Indian-American heritage and New York roots to define the brand’s spirit.
Driven by a commitment to detail, our designs are handmade in Italian workshops: a crossroads between genenational craftsmanship and innovative fabrication techniques. Our purpose and dedication to quality result in unisex collections that combine fashion, innovation and human emotion.
ETIQ serves as both a reflection of Kartik's multicultural identity and a medium to influence the future of modern fashion.
Welcome to our Universe.
EMBRACING INDIVIDUALITY™
Product
Creating wearable art inspired by the power of individuality. Etiq was created to re-write the rules for modern luxury.
Design
We design to create an inclusive version of luxury - where unique identities and narratives are at the forefront.
Concept
Our designs explore concepts of perception, identity, assumptions, and categories. We harness individuality as a strength to create iconic pieces that are instantly recognizable.
Check out our all new
Collection 2
A sister to deconstruct, this collection offers completely new shapes and forms achieved from using the elements of the previous collection. Each piece, although created using elements from Deconstruct, tells a tale of independence.
